We all know that empathy is essential for providing compassionate, high-quality care. According to Harvard Medical School, empathy involves an awareness of others' emotions and an understanding of their feelings.
For families navigating aged care, the customer sales journey is complex and emotional. The stakes are often high.
Australia’s ageing population brings with it lots of opportunities. For smaller providers and new market entrants alike, a sharp focus on developing your brand offers great benefits.
Australia’s changing demographics are significantly influencing the demand for and provision of aged care services. The care-focused part of the retirement living industry is seeing significant change.
An employee value proposition (or EVP), in short, is a statement that explains what you have to offer as a workplace — what commitment you make to your employees in return for their service and loyalty to your organisation.
I recently had an appointment with a specialist at my local hospital. After trailing around a maze of corridors, I finally found the clinic and upon entering was faced with two reception areas.
People often think about the web design process as having a technical focus. But great website design is not about how you integrate social media buttons or visuals – nor is it simply about the copywriting.
Why do vision, mission and values matter? Today, as we experience one of Australia’s largest ever labour shortages, it’s never been so vital to establish your organisational purpose and values — especially across your team.
Before you can focus on promoting your service, your organisation needs advice on a good marketing strategy. Many people think of marketing as merely promotion.
One of the biggest challenges for brands today is to stand out: to create positive perceptions and strong connections that make us choose one brand over another.
As a small business owner, you know you have limited time to market your business. It can be tempting just to get started on the ‘doing’ part of marketing your small business- and tick ‘marketing’ off the list.
With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in and put out content. There’s pressure on communications teams to fill a space.
