Marketing trends and influences 2019

By Harriet Swatman (6 minute read). Image source: Shutterstock#1164722326 In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn...

Top marketing challenges and success factors

By Sophy Edmonds (4 minute read). Image source: Shutterstock#708373405. Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many...

Feedback and complaints are golden nuggets

By Damien Edmonds (4 minute read). Shutterstock image #318101066. Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018...

Achieving employee engagement in aged care services

By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...

Brand Advocates sell through word-of-mouth

By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...

How facilitation improves customer-understanding

By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...

Customer experience and why it matters

By Sophy Edmonds (4 minute read). ShutterStock photo ID: 722049553. Customer experience: A positive first impression is really vital to build a successful relationship with customers. I recently had an appointment with a specialist at my local hospital. After trailing...

BrandScan™ Brand Perception

By Cathie Penhey. Do you cringe just a little when you think about how your brand is currently perceived? Perhaps your image has become a bit outdated.  Maybe your brand feels a little vanilla – plain, bland and like many others – not distinctive.  Or does your brand...

Queensland leader feedback on customer-related concerns

By Damien Edmonds. As a strategic marketing consultancy, Edmonds Marketing regularly conducts market research with CEOs and thought-leaders. Recently we spoke to a selection of health, aged care and community care organisations preparing for the difficult...

Driving customer-orientated growth in 2018

by Damien Edmonds. Growth. Are you going backwards unless you grow by 7% this financial year? Welcome back – Australia Day and Valentine’s Day have been and gone, the traffic’s back on the road, so 2018 has well and truly begun! Over the summer holiday, a...

A festive cheer for difference and collaboration

by Damien Edmonds Today Australians are more culturally diverse and educated than ever before. Last year statistics showed that forty nine percent of Australians had either been born overseas or had a parent born overseas and that over past decade...