Content Marketing and the Value of Brand Clarity

4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...

Customer experience – It’s not just about compliance

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and...

Five steps to take when you launch a new product or service

4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...

Five ways to measure your marketing impact

By Damien Edmonds (4 minute read). As we approach the end of the financial year, you may be starting to consider your marketing impact - that is, whether you met last year’s marketing objectives or whether your budget was well spent. As a marketing agency, the...

Marketing trends and influences 2019

By Harriet Swatman (6 minute read).  In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...

Top marketing challenges and success factors

By Sophy Edmonds (4 minute read).  Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many years, there are common challenges faced...

Feedback and complaints are golden nuggets

By Damien Edmonds (4 minute read).  Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018 Aged Care Quality Standards. The...

Achieving employee engagement in aged care services

By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...

Brand Advocates sell through word-of-mouth

By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...

How facilitation improves customer-understanding

By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...

Customer experience and why it matters

By Sophy Edmonds (4 minute read). ShutterStock photo ID: 722049553. Customer experience: A positive first impression is really vital to build a successful relationship with customers. I recently had an appointment with a specialist at my local hospital. After trailing...

BrandScan™ Brand Perception

By Cathie Penhey. Do you cringe just a little when you think about how your brand is currently perceived? Perhaps your image has become a bit outdated.  Maybe your brand feels a little vanilla – plain, bland and like many others – not distinctive.  Or does your brand...