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Brand Development

At Edmonds Marketing we see brand development as a core part of marketing strategy.

A strong brand is about much more than a logo or advertising. A strong brand builds and maintains strong, deliberate perceptions in the minds of your customers and staff.

We help build successful brands that are focused, differentiated and compelling to their market.

Through well-developed processes, we help clients identify and communicate what sets them apart and develop a unique language to communicate with customers and stakeholders.

A trustworthy, consistent brand will have the support of a unified team of staff – staff who then reflect their brand’s values in everything they do for their customer.

We offer the following brand development services:

Brand research

  • Brand insight and recommendations
  • Desk research
  • Qualitative and quantitative research

Brand strategy

  • Brand communications
  • Brand positioning
  • Brand story and key messaging
  • Internal engagement
  • Value proposition
  • Vision and values

Brand design

  • Brand guidelines
  • Graphic design
  • Marketing material
  • Visual identity and logo development
  • Website