Maintaining and building customer loyalty in difficult times

Maintaining and building customer loyalty in difficult times

4 minute read. Like so many businesses, Edmonds Marketing is dealing with the fallout from Coronavirus. It has created a period of extreme uncertainty and we are all struggling to find a way forward while maintaining connections with valued customers and stakeholders....
What’s changing in the world of marketing?

What’s changing in the world of marketing?

5 minute read. What’s changing in the world of marketing? How do you best harness new marketing opportunities to reach your business goals in 2020? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” Socrates The...
Australia enters a service quality revolution

Australia enters a service quality revolution

4 minute read. When it comes to service quality, your reputation precedes you. That’s why it’s central to your marketing strategy to convey the quality of service your customers can expect. The last century has seen leaps and bounds in global concepts of Quality...
Set marketing goals and objectives for your business in 2020

Set marketing goals and objectives for your business in 2020

2 minute read. As we approach the end of the year, you may be starting to consider whether last year’s marketing goals were met or whether your budget was well spent. The new year is a great opportunity to take some time to reflect and review. Not only can it help you...
The essence of strategic communications: Choosing what NOT to do

The essence of strategic communications: Choosing what NOT to do

5 minute read. According to Professor Michael Porter, Harvard Business School, “The essence of strategy is choosing what not to do.” With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in...