Effective content marketing is storytelling. It engages your ideal customers by understanding and speaking to their needs, building trust in the brand. Well-written, well-designed content sets your brand apart in a sea of generic messages.
Content marketing is an approach that focuses on distributing content that is valuable and relevant to your customer base. Rather than just spruiking sales, content marketing might come in the form of videos, newsletters, e-books, podcasts or social media posts – so long as they’re consistent with the voice of your brand.