Market research

Effective market research drives strategic marketing by finding out what your consumers need and want from you – so that you can best deliver it.

Marketing is simply the management of customers and their perceptions. And today, perceptions are more important than they were a generation ago.

Edmonds Marketing brings decades of experience in market research to your organisation. We design a research plan tailored to your service offering that draws on our toolbox of customer research methods, including BrandScan, Internal reviews, Customer Research and Market analysis.


BrandScan™ Brand Perception Survey is a quantitative online survey designed to reveal customer perceptions of a company or brand.

Applying well-developed brand personality frameworks and qualified methods, BrandScan is specifically designed to enable small to medium organisations access valuable customer insights conveniently and cost effectively. Read on…

In a service organisation, staff members are the face of your brand. For customers to believe in your values, your team needs to believe in them first.

An internal review finds out how people inside your organisation perceive it. Your brand should energise and engage your staff, so they can in turn effortlessly communicate these positive emotions to clients. Read on…

Customer research – i.e., knowing your customer back to front – is at the core of any good marketing strategy. Otherwise, no matter how loud, your messages might fall on deaf ears.

Mystery shoppers, for instance, can show you why and at what point of their journey customers choose to opt in or opt out of your service. This information helps inform not only your communications campaigns (internally and externally), but also your staff training, incentives and sales programs.

Other forms of customer research, for example focus groups and surveys, can hone in on particular target areas. These tools offer rich data about who your ideal customer is and what they look for in a service. Read on…

Edmonds Marketing uses a variety of tools to understand your potential and target markets. As a strategic marketing consultancy, we are well versed in identifying market needs, trends and opportunities.

Using qualitative and quantitative research methods, our market analysis provides objective insights that can inform decision marking and positively impact growth. We also advise on which actions may be required to adapt to, overcome or mitigate future challenges. Read on…


Client Reviews

Edmonds Marketing
Based on 1 reviews
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Kylie Hayes
Kylie Hayes
05:55 24 Jan 19
Damien facilitated two workshops for our team at a time when we needed to build consensus about our brand and its appeal. The workshops encouraged us to think deeply about the foundations of the brand and how we would grow. Damien is a talented communicator who gathers the knowledge of the Edmonds Marketing team and synthesises it into messages which express both who you are as a business and where you are going. The workshops were valuable to us and what came out of them has guided key business decisions.” Brett Hayes, Proprietor, Hayes Family Wines
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