Market analysis

Edmonds Marketing uses a variety of tools to understand your potential and target markets. As a strategic marketing consultancy, we are well versed in identifying market needs, trends and opportunities.

Using qualitative and quantitative research methods, our market analysis provides objective insights that can inform decision marking and positively impact growth. We also advise on which actions may be required to adapt to, overcome or mitigate future challenges.

In designing an advisory report or plan, we employ methods like TOWS (Threats, Opportunities, Weaknesses and Strengths) and PESTLE (Political, Economic, Social, Technological, Legislative and Economic). A report that structures its findings around TOWS or PESTLE categories enables clients to develop a clear, long-term view that can inform strategic and marketing business planning.

Other key methods we use include customer segmentation, buying patterns, and key competitor review.

These activities – and their findings – form the basis of a strong marketing plan.