Marketing blog

Set marketing goals for the year ahead

Set marketing goals for the year ahead

2 minute read. As we approach the end of the year, you may be starting to consider whether this year’s marketing goals were met or whether your budget was well spent. The new year is a great opportunity to take some time to reflect and review. Not only can it help you...

Health Practice Marketing

Health Practice Marketing

4 minute read. Healthcare services in Australia have changed dramatically over the last 20 years. In today’s noisy and cluttered sector, many medical practices now market their services to attract customers and remain competitive. If the purpose of your healthcare...

Age Care Marketing in a Changing Climate

Age Care Marketing in a Changing Climate

3 minute read. How to build and maintain trust at a difficult time Covid-19 has undoubtedly had a negative impact on the reputation of the aged care sector. Here in Australia, the cluster of cases in Victorian aged care facilities has caused widespread concern around...

Snakes and Ladders: Navigating the COVID-19 recession

Snakes and Ladders: Navigating the COVID-19 recession

3 minute read. The recent Deloitte Access Economics Business Outlook confirmed that the economic recovery from the coronavirus would be like a game of “snakes and ladders” as businesses attempt to return to "normal" activity. The report said the recession would affect...

Maintaining and building customer loyalty in difficult times

Maintaining and building customer loyalty in difficult times

4 minute read. Building customer loyalty is hard – especially at this time. COVID-19 has created a period of extreme uncertainty and we are all struggling to find a way forward while maintaining connections with valued customers and stakeholders. Every day we hear of...

What’s changing in the world of marketing?

What’s changing in the world of marketing?

5 minute read. What’s changing in the world of marketing? How do you best harness new marketing opportunities to reach your business goals in 2020? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”...

Professional Services Marketing: Managing Service Quality

Professional Services Marketing: Managing Service Quality

When it comes to service quality, your reputation precedes you. That’s why it’s central to your marketing strategy to convey the quality of service your customers can expect. The last century has seen leaps and bounds in global concepts of Quality Management. We have...

Content Marketing and the Value of Brand Clarity

Content Marketing and the Value of Brand Clarity

4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...

Aged Care Marketing: Customer experience

Aged Care Marketing: Customer experience

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and grow the...

Five steps to take when you launch a new product or service

Five steps to take when you launch a new product or service

4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...

Five ways to measure your marketing impact

Five ways to measure your marketing impact

4 minute read. Today, it’s more important than ever to enable growth and track marketing’s impact. Good news then, that businesses today, have more access than ever, to key analytics and insights that allow them to measure the impact of marketing. As a marketing...

Marketing trends and influences 2019

Marketing trends and influences 2019

By Harriet Swatman (6 minute read).  In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...