Marketing blog

Aged Care Marketing: Feedback and Complaints are Golden Nuggets

Aged Care Marketing: Feedback and Complaints are Golden Nuggets

By Damien Edmonds (4 minute read).  Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018 Aged Care Quality Standards. The...

Aged Care Marketing: Achieving Employee Engagement

Aged Care Marketing: Achieving Employee Engagement

By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...

Brand Advocates sell through word-of-mouth

Brand Advocates sell through word-of-mouth

By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...

How facilitation improves customer-understanding

How facilitation improves customer-understanding

By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...

Customer experience and why it matters

Customer experience and why it matters

By Sophy Edmonds (4 minute read). ShutterStock photo ID: 722049553. Customer experience: A positive first impression is really vital to build a successful relationship with customers. I recently had an appointment with a specialist at my local hospital. After trailing...

Aged Care Marketing: Industry Challenges and Solutions

Aged Care Marketing: Industry Challenges and Solutions

By Harriet Swatman (3 minute read). iStock photo ID: 695502570. Aged Care marketing is a dynamic space to work in because the aged-care industry is changing rapidly. Increasingly, people are deciding to move into luxurious but simplified independent living...

BrandScan™ Brand Perception

BrandScan™ Brand Perception

By Cathie Penhey. Do you cringe just a little when you think about your brand perception? Perhaps your image has become a bit outdated.  Maybe your brand feels a little vanilla – plain, bland and like many others – not distinctive.  Or does your brand have a split...

Queensland leader feedback on customer-related concerns

Queensland leader feedback on customer-related concerns

By Damien Edmonds. As a strategic marketing consultancy, Edmonds Marketing regularly conducts market research with CEOs and thought-leaders. Recently we spoke to a selection of health, aged care and community care organisations preparing for the difficult transition...

Driving customer-orientated growth

Driving customer-orientated growth

by Damien Edmonds. Growth or Customer-Orientated Growth? Welcome back – Australia Day and Valentine’s Day have been and gone, the traffic’s back on the road, so 2018 has well and truly begun! Over the summer holiday, a colleague informed me his organisation’s main...

A festive cheer for difference and collaboration

A festive cheer for difference and collaboration

by Damien Edmonds Today Australians are more culturally diverse and educated than ever before. Last year statistics showed that forty nine percent of Australians had either been born overseas or had a parent born overseas and that over past decade...

How to put together a content marketing plan – Part 2 of 2

How to put together a content marketing plan – Part 2 of 2

By Damien Edmonds & Emma Foster. Last week, we wrote on the first step towards creating a successful content marketing plan (ie. Background  Check: aligning your goals, revisiting your audience and getting a grid).  This week’s blog contains step #2 Develop, then...

How to put together a content marketing plan – Part 1 of 2

How to put together a content marketing plan – Part 1 of 2

By Damien Edmonds & Emma Foster. Did you know: 2017 is predicted to generate more internet traffic than ALL prior years combined? This unprecedented amount of noise has prompted 200 million people worldwide to install ad-blockers and undoubtedly build up a barrier...