Reputation management in aged care services – Minimising potential for damage
By Harriet Swatman Manassa (4 minute read). Australian aged care providers are aware of the impact of this year’s Royal Commission into Aged Care Quality and Safety. Most providers will already have been involved in giving evidence to the Commission and may be...
What are the major threats and opportunities facing your business for 2019?
By Sophy Edmonds. (4 minute read). Image sourced from Shutterstock #1183644253. Last month I went to a fascinating one day “Disruptive Influences – And What To Do With Them” event sponsored by the QUT Real World Futures Program. A disruptive influence can cause...
Brand Advocates sell through word-of-mouth
By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...
How facilitation improves customer-understanding
By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...
Customer experience and why it matters
By Sophy Edmonds (4 minute read). ShutterStock photo ID: 722049553. Customer experience: A positive first impression is really vital to build a successful relationship with customers. I recently had an appointment with a specialist at my local hospital. After trailing...
Aged Care Marketing: Industry Challenges and Solutions in 2018
By Harriet Swatman (3 minute read). iStock photo ID: 695502570. Aged Care marketing is a dynamic space to work in because the aged-care industry is changing rapidly. Increasingly, people are deciding to move into luxurious but simplified independent living...
BrandScan™ Brand Perception
By Cathie Penhey. Do you cringe just a little when you think about your brand perception? Perhaps your image has become a bit outdated. Maybe your brand feels a little vanilla – plain, bland and like many others – not distinctive. Or does your brand have a split...
Queensland leader feedback on customer-related concerns
By Damien Edmonds. As a strategic marketing consultancy, Edmonds Marketing regularly conducts market research with CEOs and thought-leaders. Recently we spoke to a selection of health, aged care and community care organisations preparing for the difficult transition...
Driving customer-orientated growth
by Damien Edmonds. Growth or Customer-Orientated Growth? Welcome back – Australia Day and Valentine’s Day have been and gone, the traffic’s back on the road, so 2018 has well and truly begun! Over the summer holiday, a colleague informed me his organisation’s main...
A festive cheer for difference and collaboration
by Damien Edmonds Today Australians are more culturally diverse and educated than ever before. Last year statistics showed that forty nine percent of Australians had either been born overseas or had a parent born overseas and that over past decade...
The golden age of digital: never assume you know how customers think
By Damien Edmonds, Jay Chiat always kept a note in his top pocket. It said, ‘Maybe they’re right.’ He should know – he featured at #10 on Advertising Age’s list of 100 industry people in the 20th century. His agency, Chiat Day, launched Apple’s 1984 campaign. Five,...
How to put together a content marketing plan – Part 2 of 2
By Damien Edmonds & Emma Foster. Last week, we wrote on the first step towards creating a successful content marketing plan (ie. Background Check: aligning your goals, revisiting your audience and getting a grid). This week’s blog contains step #2 Develop, then...
How to put together a content marketing plan – Part 1 of 2
By Damien Edmonds & Emma Foster. Did you know: 2017 is predicted to generate more internet traffic than ALL prior years combined? This unprecedented amount of noise has prompted 200 million people worldwide to install ad-blockers and undoubtedly build up a barrier...
What is content marketing and why should I consider it?
By Marcia Mattushek The ‘content marketing’ buzzword has been around since the mid-90s, but content marketing itself – telling a story that provides customers with something of value, to encourage engagement with your organisation – has been around for a very long...
How do you communicate your brand positioning?
By Sophy Edmonds. Effective brand communications employ both creativity and strategy to build and maintain the strong perceptions that attract your target audience and grow your business. Essentially, consistent, integrated brand communications set your organisation...