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Marketing trends and influences 2019
By Harriet Swatman (6 minute read). Image source: Shutterstock#1164722326 In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn...
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Top marketing challenges and success factors
By Sophy Edmonds (4 minute read). Image source: Shutterstock#708373405. Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many...
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Feedback and complaints are golden nuggets
By Damien Edmonds (4 minute read). Shutterstock image #318101066. Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018...
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Achieving employee engagement in aged care services
By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...
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Reputation management in aged care services – Minimising potential for damage
By Harriet Swatman Manassa (4 minute read). Image source: Shutterstock #588086021). Australian aged care providers are aware of the impact of this year’s Royal Commission into Aged Care Quality and Safety. Most providers will already have been involved in giving...
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What are the major threats and opportunities facing your business for 2019?
By Sophy Edmonds. (4 minute read). Image sourced from Shutterstock #1183644253. Last month I went to a fascinating one day “Disruptive Influences – And What To Do With Them” event sponsored by the QUT Real World Futures Program. A disruptive influence can cause...
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Brand Advocates sell through word-of-mouth
By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...
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How facilitation improves customer-understanding
By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...
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Customer experience and why it matters
By Sophy Edmonds (4 minute read). ShutterStock photo ID: 722049553. Customer experience: A positive first impression is really vital to build a successful relationship with customers. I recently had an appointment with a specialist at my local hospital. After trailing...
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Aged Care Marketing: Industry Challenges and Solutions in 2018
By Harriet Swatman (3 minute read). iStock photo ID: 695502570. Aged Care marketing is a dynamic space to work in because the aged-care industry is changing rapidly. Increasingly, people are deciding to move into luxurious but simplified independent living...
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