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Five steps to take when you launch a new product or service
As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building momentum and...
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Five ways to measure your marketing impact
By Sophy Edmonds (4 minute read). As we approach the end of the financial year, you may be starting to consider your marketing impact - that is, whether you met last year’s marketing objectives or whether your budget was well spent. As a marketing agency, the...
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Marketing trends and influences 2019
By Harriet Swatman (6 minute read). In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...
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Top marketing challenges and success factors
By Sophy Edmonds (4 minute read). Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many years, there are common challenges faced...
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Feedback and complaints are golden nuggets
By Damien Edmonds (4 minute read). Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018 Aged Care Quality Standards. The...
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Achieving employee engagement in aged care services
By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...
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Reputation management in aged care services – Minimising potential for damage
By Harriet Swatman Manassa (4 minute read). Australian aged care providers are aware of the impact of this year’s Royal Commission into Aged Care Quality and Safety. Most providers will already have been involved in giving evidence to the Commission and may be...
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What are the major threats and opportunities facing your business for 2019?
By Sophy Edmonds. (4 minute read). Image sourced from Shutterstock #1183644253. Last month I went to a fascinating one day “Disruptive Influences – And What To Do With Them” event sponsored by the QUT Real World Futures Program. A disruptive influence can cause...
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Brand Advocates sell through word-of-mouth
By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...
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How facilitation improves customer-understanding
By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...
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