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Queensland leader feedback on customer-related concerns
By Damien Edmonds. As a strategic marketing consultancy, Edmonds Marketing regularly conducts market research with CEOs and thought-leaders. Recently we spoke to a selection of health, aged care and community care organisations preparing for the difficult...
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Driving customer-orientated growth in 2018
by Damien Edmonds. Growth. Are you going backwards unless you grow by 7% this financial year? Welcome back – Australia Day and Valentine’s Day have been and gone, the traffic’s back on the road, so 2018 has well and truly begun! Over the summer holiday, a...
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A festive cheer for difference and collaboration
by Damien Edmonds Today Australians are more culturally diverse and educated than ever before. Last year statistics showed that forty nine percent of Australians had either been born overseas or had a parent born overseas and that over past decade...
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The golden age of digital: never assume you know how customers think
By Damien Edmonds, Jay Chiat always kept a note in his top pocket. It said, ‘Maybe they’re right.’ He should know – he featured at #10 on Advertising Age’s list of 100 industry people in the 20th century. His agency, Chiat Day, launched Apple’s 1984 campaign. Five,...
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How to put together a content marketing plan – Part 2 of 2
By Damien Edmonds & Emma Foster. Last week, we wrote on the first step towards creating a successful content marketing plan (ie. Background Check: aligning your goals, revisiting your audience and getting a grid). This week’s blog contains step #2 Develop, then step...
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How to put together a content marketing plan – Part 1 of 2
By Damien Edmonds & Emma Foster. Did you know: 2017 is predicted to generate more internet traffic than ALL prior years combined? This unprecedented amount of noise has prompted 200 million people worldwide to install ad-blockers and undoubtedly build up a barrier to...
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What is content marketing and why should I consider it?
By Marcia Mattushek The ‘content marketing’ buzzword has been around since the mid-90s, but content marketing itself – telling a story that provides customers with something of value, to encourage engagement with your organisation – has been around for a very long...
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How do you communicate your brand positioning?
By Sophy Edmonds. Effective brand communications employ both creativity and strategy to build and maintain the strong perceptions that attract your target audience and grow your business. Essentially, consistent, integrated brand communications set your organisation...
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How to position your brand for success
By Sophy Edmonds. Your brand positioning denotes your company’s value. While your products and services have a lifecycle, your brand does not. So much more than a logo, a strong brand is the ongoing image or idea that makes you recognisable, memorable, unique and...
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Ignore customer segmentation at your peril
By Damien Edmonds. If I could suggest one aspect of marketing to focus on in 2017, it would be customer segmentation - put simply, to understand exactly who your customer is. Marketing expert Jim Stengel used to spend his spare time visiting and observing customer...
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