Marketing Blog

Sign up to receive our marketing blog – transform strategic insights into growth!

Maintaining and building customer loyalty in difficult times

Maintaining and building customer loyalty in difficult times

4 minute read. Building customer loyalty is hard – especially at this time. COVID-19 has created a period of extreme uncertainty and we are all struggling to find a way forward while maintaining connections with valued customers and stakeholders. Every day we hear of...

read more
What’s changing in the world of marketing?

What’s changing in the world of marketing?

5 minute read. What’s changing in the world of marketing? How do you best harness new marketing opportunities to reach your business goals in 2020? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”...

read more
Australia enters a service quality revolution

Australia enters a service quality revolution

4 minute read. When it comes to service quality, your reputation precedes you. That’s why it’s central to your marketing strategy to convey the quality of service your customers can expect. The last century has seen leaps and bounds in global concepts of Quality...

read more
Set marketing goals and objectives for your business in 2020

Set marketing goals and objectives for your business in 2020

2 minute read. As we approach the end of the year, you may be starting to consider whether last year’s marketing goals were met or whether your budget was well spent. The new year is a great opportunity to take some time to reflect and review. Not only can it help you...

read more
Content Marketing and the Value of Brand Clarity

Content Marketing and the Value of Brand Clarity

4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...

read more
Customer experience – It’s not just about compliance

Customer experience – It’s not just about compliance

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and grow the...

read more
Five steps to take when you launch a new product or service

Five steps to take when you launch a new product or service

4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...

read more