Marketing Blog

By Sophy Edmonds. (4 minute read). Image sourced from Shutterstock #1183644253. Last month I went to a fascinating one day “Disruptive Influences – And What To Do With Them” event sponsored by the QUT Real World Futures Program. A disruptive influence can cause...

By Damien Edmonds (3 minute read). iStock photo ID:887088424. Most organisations know they need to innovate to stay relevant and maintain growth. However, what only a few realise is: Organisations with customer insights grow 8x faster than global GDP (Forrester), and...

By Cathie Penhey. Do you cringe just a little when you think about how your brand is currently perceived? Perhaps your image has become a bit outdated.  Maybe your brand feels a little vanilla – plain, bland and like many others – not distinctive.  Or does your brand...

by Damien Edmonds Today Australians are more culturally diverse and educated than ever before. Last year statistics showed that forty nine percent of Australians had either been born overseas or had a parent born overseas and that over past decade...

By Damien Edmonds, Jay Chiat always kept a note in his top pocket. It said, ‘Maybe they’re right.’ He should know – he featured at #10 on Advertising Age’s list of 100 industry people in the 20th century. His agency, Chiat Day, launched Apple’s 1984 campaign. Five,...