Marketing Blog

What’s changing in the world of marketing?

What’s changing in the world of marketing? How do you best harness new marketing opportunities to reach your business goals in 2020? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” Socrates The world...

Australia enters a service quality revolution

4 minute read. When it comes to service quality, your reputation precedes you. That’s why it’s central to your marketing strategy to convey the quality of service your customers can expect. The last century has seen leaps and bounds in global concepts of...

Set marketing goals and objectives for your business in 2020

2 minute read. As we approach the end of the year, you may be starting to consider whether last year’s marketing goals were met or whether your budget was well spent. The new year is a great opportunity to take some time to reflect and review. Not only can it help you...

The essence of strategic communications: Choosing what NOT to do

5 minute read. According to Professor Michael Porter, Harvard Business School, “The essence of strategy is choosing what not to do.” With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in...

Content Marketing and the Value of Brand Clarity

4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...

Customer experience – It’s not just about compliance

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and...

Five steps to take when you launch a new product or service

4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...

Five ways to measure your marketing impact

By Damien Edmonds (4 minute read). As we approach the end of the financial year, you may be starting to consider your marketing impact - that is, whether you met last year’s marketing objectives or whether your budget was well spent. As a marketing agency, the...

Marketing trends and influences 2019

By Harriet Swatman (6 minute read). In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...

Top marketing challenges and success factors

By Sophy Edmonds (4 minute read). Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many years, there are common challenges faced...

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Edmonds Marketing

5.0

Based on 3 reviews

Megan Campbell

22:39 13 Feb 20

I have worked with Edmonds Marketing over the past few years. They developed our brand positioning and supported the ongoing delivery of our communications and engagement plan. Sophy and Damien have been a pleasure to work with. They are available and efficient, and always willing to give advice in a timely manner. They are knowledgeable about the health industry, but have additionally gone to great effort to gain a deep understanding of our specific niche within the industry.

James Foreman

05:36 24 Jan 20

“Damien from Edmonds Marketing facilitated a one-day alignment workshop for one of our project teams in Queensland. The workshop was a fantastic opportunity to bring our people together and focus on the absolute alignment of our team. An outcome of the workshop was the a draft project charter that crystallised our purpose, our desired outcomes, how we make decisions and the ground rules for being part of the team.”

Kylie Hayes

05:55 24 Jan 19

Damien facilitated two workshops for our team at a time when we needed to build consensus about our brand and its appeal. The workshops encouraged us to think deeply about the foundations of the brand and how we would grow. Damien is a talented communicator who gathers the knowledge of the Edmonds Marketing team and synthesises it into messages which express both who you are as a business and where you are going. The workshops were valuable to us and what came out of them has guided key business decisions.” Brett Hayes, Proprietor, Hayes Family Wines

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News blog

What’s changing in the world of marketing? February 11, 2020
Australia enters a service quality revolution February 10, 2020
Set marketing goals and objectives for your business in 2020 October 30, 2019

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