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Strong brands rise up: how to develop a COVID-19 competitive brand strategy
3 minute read. When the coronavirus crisis hit, we realised we – with many of our clients and partners – would be heavily impacted. In amongst everything else, Edmonds Marketing had recently begun working with a new client on a strategy planning project. This client...
How to use online facilitation in the Zoom era
5 minute read. Over the past month of our imposed isolation during COVID-19, I’ve started a personal journey into online facilitation. With each new day, I dress professionally from the waist up and crack an awkward smile into my webcam as new people join our virtual...
Maintaining and building customer loyalty in difficult times
4 minute read. Building customer loyalty is hard – especially at this time. COVID-19 has created a period of extreme uncertainty and we are all struggling to find a way forward while maintaining connections with valued customers and stakeholders. Every day we hear of...
What’s changing in the world of marketing?
5 minute read. What’s changing in the world of marketing? How do you best harness new marketing opportunities to reach your business goals in 2020? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”...
Australia enters a service quality revolution
4 minute read. When it comes to service quality, your reputation precedes you. That’s why it’s central to your marketing strategy to convey the quality of service your customers can expect. The last century has seen leaps and bounds in global concepts of Quality...
Set marketing goals and objectives for your business in 2020
2 minute read. As we approach the end of the year, you may be starting to consider whether last year’s marketing goals were met or whether your budget was well spent. The new year is a great opportunity to take some time to reflect and review. Not only can it help you...
The essence of strategic communications: Choosing what NOT to do
5 minute read. According to Professor Michael Porter, Harvard Business School, “The essence of strategy is choosing what not to do.” With a dizzying array of promotional channels available in today’s competitive business world, it’s all too easy to jump straight in...
Content Marketing and the Value of Brand Clarity
4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...
Customer experience – It’s not just about compliance
4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and grow the...
Five steps to take when you launch a new product or service
4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...