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Content Marketing and the Value of Brand Clarity

4 minute read. Clarity is a hugely underrated element of developing a successful brand. Clarity in what you do, what you stand for and precisely who you want to attract will ensure your brand communications are persuasive, compelling and confident. A clear and...

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Customer experience – It’s not just about compliance

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and...

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Five ways to measure your marketing impact

By Damien Edmonds (4 minute read). As we approach the end of the financial year, you may be starting to consider your marketing impact - that is, whether you met last year’s marketing objectives or whether your budget was well spent. As a marketing agency, the...

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Marketing trends and influences 2019

By Harriet Swatman (6 minute read).  In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...

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Top marketing challenges and success factors

By Sophy Edmonds (4 minute read).  Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many years, there are common challenges faced...

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Feedback and complaints are golden nuggets

By Damien Edmonds (4 minute read).  Australia’s aged services are transitioning from ‘compliance with accreditation’ to ‘consumer directed care’. This year the industry is heading towards assessment (in July 2019) against the new 2018 Aged Care Quality Standards. The...

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Achieving employee engagement in aged care services

By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...

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Client Reviews

Edmonds Marketing
Based on 1 reviews
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Kylie Hayes
Kylie Hayes
05:55 24 Jan 19
Damien facilitated two workshops for our team at a time when we needed to build consensus about our brand and its appeal. The workshops encouraged us to think deeply about the foundations of the brand and how we would grow. Damien is a talented communicator who gathers the knowledge of the Edmonds Marketing team and synthesises it into messages which express both who you are as a business and where you are going. The workshops were valuable to us and what came out of them has guided key business decisions.” Brett Hayes, Proprietor, Hayes Family Wines
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