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Aged Care Marketing: Customer experience

Aged Care Marketing: Customer experience

4 minute read. There is no denying Australia’s age services industry is in the throes of transformational change, thanks in large part to Government reform and rising consumer expectations. While new commercially sophisticated players continue to enter and grow the...

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Five steps to take when you launch a new product or service

Five steps to take when you launch a new product or service

4 minute read. As a marketing firm, we are regularly involved in supporting new product and service launches. Launching a new product or service is no easy process. It requires development of a marketing strategy and resources to put that strategy into action building...

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Five ways to measure your marketing impact

Five ways to measure your marketing impact

4 minute read. Today, it’s more important than ever to enable growth and track marketing’s impact. Good news then, that businesses today, have more access than ever, to key analytics and insights that allow them to measure the impact of marketing. As a marketing...

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Marketing trends and influences 2019

Marketing trends and influences 2019

By Harriet Swatman (6 minute read).  In this article we would like to draw your attention to what we perceive are eight emerging marketing trends for 2019 (and related insights for the use of technology). These trends are drawn from our own experience of working with...

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Top marketing challenges and success factors

Top marketing challenges and success factors

By Sophy Edmonds (4 minute read).  Every organisation is different and faces its own set of unique marketing challenges. That said, as a group of experienced marketing consultants, we know from working in this field over many years, there are common challenges faced...

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Aged Care Marketing: Achieving Employee Engagement

Aged Care Marketing: Achieving Employee Engagement

By Sophy Edmonds (7 minute read). Image sourced from Korn Ferry - Reimagining the Aged Care Workforce 2018. Achieving high employee engagement in aged services has never been so challenging or important. For several years now the industry has faced unprecedented...

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Brand Advocates sell through word-of-mouth

Brand Advocates sell through word-of-mouth

By Harriet Swatman (3 min read). Photo: Shutterstock #80738296. The power of Brand Advocates has been underestimated for some time. As the number of means of communication increases and competition increases, word of mouth is becoming one of the strongest drivers of...

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