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Marketing Strategy

Are you confident your marketing activity is delivering? Or perhaps you’re embarking on a new venture and seeking strategic marketing to help kick goals?

While it can be tempting to put the cart before the horse and dive straight into tactical execution, without a well-considered marketing strategy, it’s likely you’re wasting time and investment.

Strategic marketing provides a comprehensive map that focuses efforts on critical factors which leads to successful outcomes. It defines a clear direction to create cut through in a competitive environment.

We work with business leaders, owners and senior managers to apply proven marketing strategies based on business intelligence.

We don’t subscribe to a one size fits all approach or a singular set of marketing tactics. As a team of experienced strategic marketing professionals, we develop intelligent marketing strategies and translate these into activities which accelerate business success.

By analysing and prioritising customer needs, their challenges and pain points, we develop a tight marketing focus strengthening connections and cut through.

We can help you develop a compelling and distinct narrative around your value proposition with clear, concise messages.

As a strategic marketing consultancy, we develop integrated promotional plans based on a clear strategy. Our marketing planning processes strengthen teamwork and are supported by an agreed budget and clear KPIs for ongoing evaluation.

We offer the following marketing strategy services:

 

  • Market analysis and research
  • Customer insights and segmentation
  • Strategic marketing plans
  • Value proposition development
  • Key messaging
  • Integrated marketing communications plans
  • Content marketing plans
  • Social media plans.