At Edmonds Marketing, we believe issue management is an important part of any marketing strategy, especially in today’s instant digital news landscape.
Issues can affect organisations of any nature and size – and dent their reputation.
Effective media relations remains a powerful way to communicate what differentiates your business. Edmonds Marketing works with clients to give them a voice in the media that their communities read, watch or listen to, promoting thoughtful articles that will make their brands memorable and relevant.
We also know that businesses are more exposed to customers and stakeholders today than ever before. Even issues like a single disgruntled client can escalate into a situation that can disrupt or damage reputation.
Our clients often employ us to keep an eye on the media for emerging issues and to offer strategic marketing and media expertise if an issue is uncovered. We remain alert to any criticism in the media that might damage your brands and are astute at developing materials and processes that would safeguard them in the event of industry-related or brand-specific complaints.
We encourage our clients to be as prepared as possible and to think through how to deal with the most likely range of issues for their business. As part of our strategic marketing consultancy, we are able to prepare Issue Management and Crisis documents, training and workshops, including advice on how and when to respond to media, best practices in HR management and organisational governance.