A Strategic Marketing Consultancy

A good marketing strategy supports your business in the short and long term, always planning for future growth.

Marketing is simply the management of customers and their perceptions. A strategic marketing consultancy like Edmonds Marketing helps you put all the pieces together.

Our strategic marketing toolbox includes; Marketing planning, Customer segmentation and Brand positioning.

 

Any successful marketing campaign begins with an intelligent plan that will prepare your organisation to adapt to any future. Think of a longer-term plan as equipping your team with a map and compass to go forward, as well as a log to review and measure the journey. Read on…

Customer segmentation means understanding exactly who your ideal customer is, so your business can retain them and grow more effectively.

At Edmonds Marketing, we know that a marketing campaign is strongest when the message is targeted to a specific audience ­– or ‘segment’ of customers. If we try to talk to everyone at once, the message is diluted and no one will hear.

Part of our service as a strategic marketing consultancy is to build the accurate picture of all your possible customers through market research – a picture that is unique to each organisation and represents its point of difference. Read on…

A strong brand is about much more than a logo or advertising. A strong brand builds and maintains strong, deliberate perceptions in the minds of customers and staff.

Think about the brands you return to. How do you feel when you think of a favourite brand? What makes them different to their competition?

Edmonds Marketing sees branding as a core part of your marketing strategy. Your brand is the unique language your business uses to communicate with the world. Read on…

Edmonds Marketing develops a vision that marries your business objectives with the right communications objectives for the best chance of success.

 

 

 

 

 

 

 

 

 

 

 

 

Client Reviews

Kylie Hayes
Kylie Hayes
05:55 24 Jan 19
Damien facilitated two workshops for our team at a time when we needed to build consensus about our brand and its appeal. The workshops encouraged us to think deeply about the foundations of the brand and how we would grow. Damien is a talented communicator who gathers the knowledge of the Edmonds Marketing team and synthesises it into messages which express both who you are as a business and where you are going. The workshops were valuable to us and what came out of them has guided key business decisions.” Brett Hayes, Proprietor, Hayes Family Wines
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