Marketing planning

Any successful marketing campaign begins with an intelligent plan that will prepare your organisation to adapt to any future. Think of a longer-term plan as equipping your team with a map and compass to go forward, as well as a log to review and measure the journey.

Developed from brand strategy workshops with your senior team and stakeholders, a high-level marketing strategy should plan for several years ahead. Its blueprint may include situational review, customer analysis and segmentation, competitor analysis, brand positioning, product and promotional strategy, and pricing.

As a strategic communications consultancy, we will develop a robust schedule of marketing and communications activity to steer your business in the right direction for the long haul. Our marketing planning is supported by an agreed budget and clear KPIs for ongoing evaluation.