Marketing planning

Any successful marketing campaign begins with marketing planning – an intelligent plan that will prepare your organisation to adapt to any future. A longer-term plan equips your team with a map and compass to go forward, as well as a log to review and measure the journey.

Developed from brand strategy workshops with your senior team and stakeholders, a high-level marketing strategy should plan for several years ahead. Its blueprint may include situational review, customer analysis and segmentation, competitor analysis, brand positioning, product and promotional strategy, and pricing.

As a strategic communications consultancy, Edmonds Marketing develops a robust schedule of marketing and communications activity to steer your business in the right direction for the long haul. Our marketing planning is supported by an agreed budget and clear KPIs for ongoing evaluation.


For further reading on marketing planning: