Edmonds Marketing have helped clarify Medical Financial Group’s marketing direction and consolidate our activities as well as advising on our positioning, they are implementing an ongoing marketing communications plan. We are really pleased with how they are helping to grow our business.

Sean O'Kane

Partner, Medical Financial Group

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Medical Financial Group provides a complete suite of accounting and financial services, tailored to medical professionals.
Challenge:
The company’s marketing strategy required ongoing focus and coherence to perform its objectives of growing the business. Its communications didn’t reflect the company’s value proposition.
Solution:
Edmonds Marketing:
  • Reviewed all marketing materials and held a workshop to clarify its value proposition and marketing strategy.
  • Developed MFG’s value proposition and supporting tagline “Expertly understanding you.”
  • Redeveloped the website to be more user-friendly with a fresh look incorporating its value proposition and key messages.
  • Prepared supporting marketing materials including logo refresh, brochures, event signage and new photography.
  • Developed and implemented a new marketing plan incorporating digital and events activity geared to its target audiences with appropriate calls to action.
  • Put in place an ongoing review and evaluation process.