Mobile Rehab contracted Edmonds Marketing to better understand and define its value to customers and stakeholders. Edmonds Marketing led a strategic facilitation exercise that enabled our leadership and team to develop consensus and clarity around our marketing direction to support our organisational objectives. I would definitely recommend Edmonds Marketing’s services – they are well prepared, responsive and deliver quality outcomes.

Cheryl Cartwright

General Manager, Mobile Rehab

mobile rehab

Mobile Rehab provides community health services to Queenslanders aged over 60 years, with a condition affecting their mobility, who want to prevent or improve the effects of that condition.

Challenge:

  • To achieve continued growth, Mobile Rehab sought to define and communicate its value to customers and other stakeholder groups.

Solution:

Edmonds Marketing:

  • facilitated a planning workshop engaging with key members of Mobile Rehab’s team
  • identified Mobile Rehab’s situational analysis, prioritised customer and stakeholder segments and mapped associated needs, wants and expectations.
  • defined Mobile’s point of difference and core benefit across all member segments, which then assisted with clarity of strategic messaging.

Outcome:

Mobile Rehab gained team consensus and clarified its marketing focus and associated messaging to ensure ongoing consistency.