SEO marketing, SEM and Remarketing

As well as engaging people through SEO marketing, you can capture the attention of the algorithms that govern search engines through other ways as well.

Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Remarketing are critical for a website to climb the rankings of search engines. such as Google. This means you’re more likely to be found – and clicked – when customers are researching services like yours.

While it’s critical to employ organic strategies to attract web traffic over the long-term, sometimes, you can’t properly compete with search engine results without putting money behind it.

SEM, or search engine marketing, is using paid advertising to ensure your brand is visible in search engine results pages. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Remarketing, or retargeting, helps your brand to stay in front of bounced traffic after they leave your website. Facebook and Google both cater well for a timely reminder of your brand.

Growing via SEO is a longer-term marketing commitment that builds trust with customers by ensuring you come up organically in their searches, rather than in paid advertising.

Edmonds Marketing has a proven ability to build your ranking through paid and content strategies, including integrating up-to-date keywords into website builds and ongoing content marketing. We bolster this presence by undertaking Facebook and Google advertising to deliver a combination of push and pull strategies that drive awareness and calls to action.

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