Social media management
Social media management has become an essential part of content marketing – and it shouldn’t be overlooked. Whether it’s a Facebook, Twitter or Instagram presence, social media is the public personality of your brand; social media is an engagement tool that helps your organisation inform and connect with target audiences.
A Facebook Page, for instance, is a low-cost way to:
- extend your reach to prospective clients
- broadcast messages
- allow clients to ask questions, provide feedback and interact
- encourage peer-to-peer support
- make events accessible to everyone through photos and video
- humanise your brand in a more informal space.