Marketing Masterclass

Edmonds Marketing runs an in-house strategic marketing masterclass for senior executives and boards.

These half-day events are designed to help leaders understand how the latest developments in strategic marketing can assist their service organisations develop and maintain quality for their customers in the medium term (ie. three to five years).

Designed for improved team collaboration, the masterclass allows service teams to work through collective insights on their customers’ behalf. Participants are encouraged to think deeply about customer concerns, along with innovative concepts, market offerings, and internal processes.

Initially established with Queensland Government’s Department of State Development, Edmonds Marketing’s masterclass is for decision makers who wish to ask the right questions of their marketers:

    • To drive customer growth
    • To align marketing and organisational strategies, as well as
    • To attract and retain productive staff.


Our General Manager, Damien Edmonds, is a certified and highly experienced group facilitator. He leads a marketing masterclass for service organisations that covers:

    • The Marketing Bike: What, Why and How of strategic marketing in the board room
        • Living your brand: Your values, culture and governance for quality services
        • Horizon scanning: Risk mitigation and resourcing
        • Putting on the customer hat: Matching a brand promise to customer expectations
        • Integrating customer value into corporate messaging for CLARITY and CONSISTENCY across all touchpoints for effective lead generation
        • Performance frameworks to evaluate direction: Aligning marketing strategy with corporate objectives
    • Translating customer-orientated visions into simple plans the whole organisation can follow
    • Marketing assets: How they contribute value without direct daily oversight
    • Digitisation vs Digitalisation: How they impact your business model, and
    • Evaluating marketing outcomes for better return on investment.


Ribbon: Strategic Marketing Masterclasses

Participants receive a preparation pack in advance of the workshop to gather relevant information. A workshop handbook also allows participants to reflect on insights. Once completed, the handbook also offers a clear path towards agreed outcomes.

To discuss an in-house masterclass for your team, contact or call 07 3175 9905.