Helping aged care, home care, and retirement living providers connect with customers, inspire employees, and
drive their business forward in a complex, constantly evolving market.
At Edmonds Marketing, a specialist Brisbane aged care marketing consultancy, we bring senior expertise and strategic direction to clarify the customer journey, sharpen messaging, and turn marketing into measurable growth.
Trusted by Leading Aged Care & Retirement Living Brands
How We Help Residential Aged Care,
Home Care & Retirement Living Providers
Build a Distinctive Reputation
Stand out in a competitive market with a unique positioning that creates genuine connections with both customers and employees. We clarify what sets your organisation apart and turn it into a compelling story that resonates with customers and staff.
“A key success with Edmonds Marketing was developing and implementing our brand positioning. Their insights sparked critical leadership conversations and helped us reposition and reinvigorate our organisation.”
The result: Independent research five years after the initial strategy confirmed a significant shift in market perception and positioning — directly informing the Board’s decision to invest $20 million in new and refurbished facilities.
Develop Marketing Campaigns for Growth
We design targeted campaigns that drive measurable growth and build trust. From brand positioning to multi-channel promotion, our campaigns attract new customers, engage your community, and deliver real results. Our team specialises in marketing strategy for aged care, ensuring your campaigns resonate in this complex sector.
“Edmonds Marketing developed a strategy to launch an innovative in-home healthcare service. I’m very happy with their work and highly recommend their services.”
Marketing Materials That Connect with Customers
Your marketing should resonate. We create visually striking, cohesive marketing materials that capture attention, communicate your brand and connect with customers. From websites and digital content to print and promotional materials, our approach ensures your brand stands out and unifies communications across every channel.
“We’ve worked with Edmonds Marketing on projects including launching our new retirement village, redeveloping our website, and creating a corporate visual identity. Their professionalism, strategic insight, and deep knowledge of regional not-for-profit aged care providers has been outstanding.”
Matt Sierp, Building Development Manager, Sapphire Coast Community Aged Care
Attract & Retain Skilled People
In today’s tight labour market, we help providers communicate a compelling Employee Value Proposition (EVP) to attract and retain staff aligned with your organisational values.
“Developing our Employee Value Proposition gave our team a valuable opportunity to reflect on what makes us unique, strengthen our shared purpose and give voice to our staff. Edmonds Marketing brought expertise, guidance and thoughtful feedback throughout.”
Julie Evans, CEO, Sapphire Coast Community Aged Care
Learn How We Helped Sapphire Coast Community Aged Care: Read Client Story.
Strengthen Customer Experience & Sales Journeys
Families navigating aged care face complex and emotional decisions. We help you understand customer needs, track sales performance, and implement processes to improve conversion and satisfaction.
“Our recent collaboration with Edmonds Marketing impressed me once again. They delivered a thorough brand assessment and met all our objectives. The investment brought real value, and I’m keen to continue our partnership to strengthen our brand.”
Craig Flett, National Marketing Manager, LDK Seniors’ Living
Why Partner with Edmonds Marketing?
We are a senior team of specialist consultants with deep expertise in aged care, home care, and retirement living. With a proven track record of building long-term client relationships, we deliver informed, holistic marketing solutions that translate into real results.
Our strategic and tactical services — from brand strategy and employee engagement to customer journey optimisation, digital marketing, and visual identity — are tailored to each client’s needs. As a small, agile consultancy, we provide high-impact marketing without the overheads common in larger agencies.
Insights in Aged Care Marketing
Stay ahead in a rapidly changing sector with our latest blogs:
Rising Customer Expectations in Health and Aged Care: The Pressure on Providers
For families navigating aged care, the customer sales journey is complex and emotional. The stakes are often high.
Top Mistakes Providers Make in the Aged Care Customer Sales Journey – And How to Avoid Them
For families navigating aged care, the customer sales journey is complex and emotional. The stakes are often high.
Attract and retain the best with a stand-out Employee Value Proposition
An employee value proposition (or EVP), in short, is a statement that explains what you have to offer as a workplace — what commitment you make to your employees in return for their service and loyalty to your organisation.
