Strategic marketing approach
Helping clients navigate change with clear marketing direction
Many of our clients in aged care and health care are navigating significant changes—whether due to evolving market dynamics, government reforms, increased competition, or shifting customer demands.
While they recognise the need to adapt or grow, their overall marketing direction is often unclear. They lack in-house senior counsel to define strategic marketing priorities or the expertise to implement them.
Specialist Aged Care and Health Care industry understanding
We leverage our specialist knowledge of the unique challenges faced by aged care and health care organisations to guide them toward more effective solutions.
Informed approach
With our informed approach, we show just how integral marketing strategy is to the success of your business plan.
We support clients to;
- Develop a more customer-focused approach
- Shape brand and marketing strategy
- Deliver a cohesive marketing plan
- Guide and implement priority initiatives
- Review and improve performance
How we engage with you – our four step strategic marketing process:
Discover
Before we do anything else, we take the time to really get to know you and your customers, understand the business you’re in and discover the issues at play. We take a look at the whole of business rather than just the communication aspects.
Strategise
We don’t impose our views from the outside. We plan, develop and customise the strategic approach together. Along the way, we coach and mentor team members and show you our working so you can learn from our approach.
Implement
Then we move onto implementation. Above all, we advise our clients to make informed decisions and advise on those areas of marketing for greatest impact. We leave our clients smarter in a marketing sense because we develop their skill set. The way we see it we are not just delivering project objectives and outcomes, we are also building capability.
Review
As experienced marketing consultants, we are adept at reviewing and assessing activity against key performance indicators. We advise our clients to refine and develop their marketing activity based on what’s working and what’s not working.
