Strategic marketing approach

Many of our clients are leading their business through changes, be it evolving market dynamics, government reform or facing the pressure of new and increasing competition and changing customer demand.

Our clients know they need to adapt or grow their business, but their big-picture marketing direction is unclear. They lack inhouse senior counsel to work out their strategic marketing priorities or the know-how to apply them.

We draw on our specialist knowledge of the changes our clients face to guide our clients to more effective solutions.

Through our informed approach, we demonstrate just how much marketing strategy is an integral part of your business plan.

We support clients to

  • Shape brand and marketing strategy
  • Deliver a cohesive marketing plan
  • Guide and implement priority initiatives
  • Review and improve performance.
edmonds marketing growth chart

How we engage with you – our four step strategic marketing process:


Before we do anything else, we take the time to really get to know you and your customers, understand the business you’re in and discover the issues at play. We take a look at the whole of business rather than just the communication aspects.


We don’t impose our views from the outside. We plan, develop and customise the strategic approach together. Along the way, we coach and mentor team members and show you our working so you can learn from our approach.


Then we move onto implementation. Above all, we advise our clients to make informed decisions and advise on those areas of marketing for greatest impact. We leave our clients smarter in a marketing sense because we develop their skill set. The way we see it we are not just delivering project objectives and outcomes, we are also building capability.


As experienced marketing consultants, we are adept at reviewing and assessing activity against key performance indicators. We advise our clients to refine and develop their marketing activity based on what’s working and what’s not working.